Tryon International Equestrian Center Welcomes The Annual Nutrena®USEA American Eventing Championships Presented By Land Rover from August 31st to September 4th  

Aug 31, 2016 - 9:36 AM
For Immediate Release

Mill Spring, NC – August 31, 2016 – Land Rover North America announced today its partnership with the 2016 Nutrena® USEA American Eventing Championships (AEC), to be held at the Tryon International Equestrian Center (TIEC) from August 31st to September 4th, 2016.

Land Rover North America is a longstanding supporter of equestrian sport with their involvement spanning over two decades and continuing to expand into new events across the United States.

Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, LLC said, “We are really excited to be part of this Championship event especially as it recognizes and awards the best in the nation in the respective levels right from Beginner Novice through to the Advanced Division. It is important to support not only our top athletes but also those who are moving up the ranks and this event really captures that. The stunning facilities in the foothills of North Carolina’s Blue Ridge Mountain range provide the perfect environment to showcase the capability and design of our vehicles.”

Created as a stepping-stone for amateurs to get a taste of competing at the top level and experience the world-class facilities that come with it, the Championship provides the perfect environment for developing the next generation of equestrian athletes. The event matches perfectly with Land Rover North America’s long-term partnership with the U.S. Eventing Team. The outstanding facilities of the TIEC, comprising of 12 all-weather rings, a covered arena, 1,200 stalls and an onsite sports complex, will create an experience and atmosphere that rivals that of a global competition.

Away from the top-class equestrian competition, the Land Rover experiences will be an attractive feature of the event. Spectators will be given the opportunity to test drive the newest range of Land Rover vehicles on a specifically designed off-road demonstration course. Not forgetting the younger members in attendance, Land Rover is also providing a fleet of electric powered replicas of the iconic Land Rover models for children aged four to ten, to drive on a miniature off-road course.

USEA Board Member Doug Payne spoke of this year’s event, “We have visited the TIEC regularly since its opening week, and it is quickly becoming a premier equestrian hub in North America. From the record entries it is clear that the new location plus having Land Rover North America on board, who have helped the sport to grow in the U.S. with their valuable support, will make this year’s event bigger than ever. Together we will raise the bar for Eventing, and hosting the AEC at Tryon will positively impact all competitions across the country.”

The Nutrena® USEA American Eventing Championships, previously held at the Texas Rose Horse Park in Tyler, Texas, offers horse and rider combinations of all ages and levels the chance to compete in the only National Championships of its kind. Competitors from across the nation will descend upon the impressive Tryon International Equestrian Center vying for the chance to claim victory at the renowned and prestigious event.

Renowned cross-country course designer of Great Britain’s four-star Land Rover Burghley Horse Trials, Captain Mark Phillips, has developed a variety of championship-caliber cross-country courses for all the levels of competition. Spectators will be treated to a diverse range of fences, which will stretch the competitors to their full ability and produce some thrilling rounds.

Alongside the Land Rover lineup, on display at the TIEC will be the all-new 2017 Jaguar F-PACE, the brand’s first-ever performance SUV and the 2017 Jaguar XE compact sports sedan.

To learn more about the Nutrena® USEA American Eventing Championships presented by Land Rover please visit

About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today’s Land Rover lineup includes the Discovery Sport, Range Rover, Range Rover Sport, Range Rover Evoque and LR4 (Discovery 4). Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Land Rover website at

About Jaguar Land Rover
* The United States is one of the leading global markets for both Jaguar and Land Rover * Jaguar Land Rover employs 32,000 people and sells vehicles in 170 countries around the world

* Jaguar Land Rover has two state of the art engineering and design facilities and four advanced manufacturing plants in the UK * Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA

* Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA

About the AEC
The Nutrena® USEA American Eventing Championships presented by Land Rover (AEC) is the pinnacle of the sport for the national levels. Held annually, this event draws together the best competitors from across the country vying for national titles from the Beginner Novice through the Advanced level. This year’s AEC is being held at the Tryon International Equestrian Center in Mill Spring, NC from August 31-September 4, 2016. For more information visit

Information about Land Rover North America products is available to consumers at

Go to for news releases, high-resolution photographs and broadcast quality video footage.

For more information on Tryon International Equestrian Center (TIEC) please visit


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